"The hotel is clean, just some minor details (that if you are not too picky, it's a no brainer."
Marlen
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"Beautiful boutique hotel in a lively, elegant, tree lined neighborhood with lots of restaurants and cafes."
Jason from United States
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3-star boutique hotel on Jorge Juan street in Madrid's Salamanca-Serrano neighborhood
Location & Neighborhood
ICON Wipton occupies an early-20th century building on Jorge Juan street, the center of Madrid's exclusive Salamanca-Serrano shopping district. The hotel sits within 250 meters of Retiro Park, the National Library, and the Archaeological Museum. Guests can walk to three different metro lines in under five minutes, with Atocha train station one stop away on the suburban train line, and Puerta de Alcalá is 500 meters from the hotel.
Rooms & Amenities
Rooms feature avant-garde décor with innovative details, including Netflix access and a pillow menu for guest selection. Each room includes a private bathroom and free WiFi. Family rooms offer bunk beds for children, separate TV space, and staff greet kids with two plushie toys upon arrival.
Dining & Social Spaces
The on-site brasserie-restaurant, The Captain, serves a buffet breakfast daily and operates as a social club focused on gourmet experiences. The lobby, decorated as an English Pub, offers a lounge area and tourist information. Guests can also order from a snack bar and choose from special diet menus, with wine and champagne available.
Services for Guests
The hotel provides a 24-hour front desk, concierge service, express check-in/check-out, and luggage storage. Business travelers have access to meeting and banquet facilities, fax/photocopying, and room service. A tour desk is available, and the hotel offers an invoice provided service.
Pet & Additional Policies
The hotel provides pet baskets and pet bowls for guests traveling with animals. Facilities include family rooms, non-smoking rooms throughout, and a lift. On-site features include a shared lounge/TV area, CCTV in common areas, security alarm, and smoke alarms for safety.
Highlights
Location: Jorge Juan street in Salamanca-Serrano neighborhood
Rooms: Netflix access & pillow menu
Dining: The Captain brasserie-restaurant
Family: Kids plushie toys upon arrival
Pet: Pet baskets and bowls provided
Access: 250 meters from Retiro Park
“I think this hotel, with its boutique charm and gourmet social club, stands out in the upscale Salamanca-Serrano area. The rooms blend modern amenities with stylish design touches, a smart choice for discerning travelers. Its location near cultural landmarks and exceptional service make it a standout for a Madrid visit.”
James DavidEditor-in-Chief at Dogfriendly-hotels
Select your room type
The hotel provides many room choices—family rooms, doubles, and pet-friendly suites—with breakfast, free cancellation, and special offers
Double or Twin Room
2 persons
18 m²
1 King-size bed
Air conditioning
Heating
room details
Triple Room
2 persons
22 m²
1 King-size bed
Air conditioning
Heating
room details
Quadruple Room
2 persons
24 m²
1 King-size bed
Air conditioning
Heating
room details
Show all rooms
Rates & availability calendar
See current prices and availability for your chosen dates!
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Check-in/ Check-out
Facilities
Hotels feature amenities designed to keep both you and your pet comfortable
Facilities: Great
8.8/10Review score
General
No smoking on site
Wi-Fi
Safe deposit box
24-hour reception
Express check-in/ -out
Pets allowed
Rooms/ Facilities for disabled
Security
Luggage storage
Lift
Coffee shop
Smoke detectors
Fire extinguishers
Key card access
Guest Parking
Electric kettle
Services
Pet amenities available
Room service
Housekeeping
Laundry
Dry cleaning
Tours/Ticket assistance
Welcome drink
Dining
In-room breakfast
Restaurant
Snack bar
Bar/ Lounge area
Special diet menus
Business
Meeting/ Banquet facilities
Fax/Photocopying
Children
Cots
Baby pushchair
Spa & Leisure
Leisure/ TV room
Room features
Air conditioning
Heating
Mini-bar
Sitting area
Tea and coffee facilities
Ironing facilities
Bathroom
Free toiletries
Self-catering
Electric kettle
Media
Flat-screen TV
AM/FM alarm clock
Room decor
Parquet floor
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Dining Onsite
At Icon Wipton, a delightful dining experience awaits guests with an array of local flavors and vibrant ambiance. From heartwarming brunches to sophisticated evening meals, each venue offers a unique culinary journey designed to please every palate and mood.
Ultramarinos Quintin
Local cuisine
Ambiance
A blend of traditional and modern elements, Ultramarinos Quintin creates a warm and inviting space perfect for a romantic meal or a family gathering.
Key Offerings
Indulge in a selection of carefully crafted local dishes and a selection of delightful breakfast options. Open daily for breakfast, featuring a cozy environment to start your day off right.
Reservation
Not needed
Monday to Friday: 07:00 - 10:30; Saturday and Sunday: 08:00 - 11:00.
The Captain
American and Mediterranean with Asian and Latin American influences
Ambiance
Family-friendly and romantic, The Captain features a light-filled setting that invites guests to relax and savor their meals together, making it an oasis in the Salamanca neighborhood.
Key Offerings
Experience tantalizing grilled meats, refreshing cocktails, and a versatile menu available for brunch, lunch, and dinner, along with a vibrant cocktail hour.
Reservation
Recommended
Brunch, Lunch, Dinner, and Cocktail hour hours vary.
Location
Jorge Juan, 17 (Esquina Lagasca), Madrid, 28001,
Explore Madrid
Explore Madrid's Charm
Top Attractions
Activities
Dining
Entertainment
El Retiro Park
8 minutes walking
A serene urban park featuring beautiful gardens and sculptures, ideal for picnics and leisurely strolls.
National Archaeological Museum
4 minutes walking
Home to Spain's archaeological treasures, this museum offers insights into the country's rich history.
Prado National Museum
20 minutes walking
One of the world's premier art museums, featuring masterpieces by Spanish masters like Velázquez and Goya.
Puerta del Sol
25 minutes walking
A bustling public square known for its iconic statue of the Bear and the Strawberry Tree, lively shops, and cafés.
Biking at El Retiro
8 minutes walking
Bike rental services available near El Retiro Park offer a fun way to explore the beautiful landscapes.
Spa Day
10 minutes walking
Relax with rejuvenating treatments at nearby wellness centers, perfect for unwinding after a busy day.
La Maquina Jorge Juan
1 minute walking
A vibrant atmosphere serving classic Spanish dishes, known for seafood paella and a diverse wine list.
The Captain
1 minute walking
Offers a cozy setting with hearty Mediterranean options, perfect for both casual diners and special occasions.
Ornella
2 minutes walking
A chic Italian eatery offering wood-fired pizzas and fresh pasta within a stylish, contemporary space.
Teatro Español
25 minutes walking
Historic theater featuring a wide range of performances, from classic plays to contemporary shows.
Sala BarCo
20 minutes walking
Live music venue hosting local talent and themed events, perfect for a fun night out with friends.
Local transport and travel tips
City Centre
Madrid 20 min · 1.6 km
Airports
Adolfo Suarez Madrid-Barajas (MAD) 35 min · 23.3 km
Underground
Serrano 4 min · 300 m
Velazquez 4 min · 300 m
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Property information and rules
Check-in
from 14:00-23:59
Check-out
until 12 pm
Guest Parking
No parking available.
Internet
Wireless internet is available in the entire hotel for free.
Breakfast
A full breakfast is served at the price of EUR 23.0 per person.
Children & extra beds
There are no extra beds provided in a room.
Pets
Pets are allowed on request.
Number of floors:
6
Number of rooms:
61
Former name
Petit Palace Art Gallery
Reviews and Ratings
Feedback about Icon Wipton from previous guests about their experience.
Review score
Based on 333 verified reviews
9.1 /10
Perfect
94 %
Recommend
Breakfast
8.4/10
Cleanliness
9.0/10
Comfort
9.1/10
Facilities
8.8/10
Free WiFi
8.5/10
Location
9.8/10
Paid Wi-Fi
9.3/10
Staff
9.6/10
Value for money
8.5/10
Pros
Great location
Comfortable bed
Clean rooms
Friendly staff
Nice bathroom
Cons
Loud music
High heating
Poor manners
Missing amenities
Guest reviews
based on 797 reviews
9.0/10
No reviews yet on our siteUnfortunately, our guests have not yet left any reviews for this hotel, but you can read reviews from Booking.com.
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FAQs
About Icon Wipton
What are the check-in and check-out times at Icon Wipton?
Check-in is from 14:00 and check-out is by 12:00.
Which attractions are located near Icon Wipton?
Nearby attractions include El Retiro Park (0.5 km), Museo del Prado (1 km), and the National Archaeological Museum (0.5 km).
Is parking available at Icon Wipton?
There is adjacent public parking available at a cost of approximately €28 on weekdays and €23 on weekends.
What dining options are available at Icon Wipton?
The hotel features The Captain, a brasserie-restaurant offering a modern Mediterranean menu.
Are there any specific amenities in the rooms at Icon Wipton?
Rooms include free Wi-Fi, air conditioning, a flat-screen TV, minibar, coffee maker, and luxurious toiletries.
What languages are spoken by the staff at Icon Wipton?
The staff speaks multiple languages, including English and Spanish.
Are there any family-friendly amenities at Icon Wipton?
The hotel provides cots and baby pushchairs for younger guests.
How far is Icon Wipton from the nearest metro station?
The nearest metro station is just a 5-minute walk away.
What are some restaurants close to Icon Wipton?
Nearby dining options include El Paraguas, La Maquina Jorge Juan, Mas Q Menos, and LUX Madrid, all within 0.5 km.
Does Icon Wipton have a bar or lounge area?
The hotel features a club-style lobby bar for casual gatherings and drinks.
What type of hotel is Icon Wipton?
Icon Wipton is a boutique hotel located in the upscale Salamanca-Serrano neighborhood.